Official L'Etape Denmark kit launched in collaboration with Alé
The official L'Etape Denmark kit produced by Alé is finally here. Order before 1. February and receive your kit by April.
Together with Alé, we have created the official L'Etape Denmark cycling kit. Perfect to remind yourself of your previous experiences in Denmark or to wear on race day.
Alé is an Italian manufacturer partnering WorldTour team Bahrain Victorious and the Danish national team among others. In other words, the clothing is of the best possible quality.
Right now you can get your hands on the L'Etape Denmark collection at very reasonable prices.
Order before 1. February
Please note: Ordering is open until 1. February. Then, your order goes into production and will be delivered directly to your address by the beginning of April.
See the full collection here >
Sizes
It's not possible to try the kit, but Alé recommends using the size guide found on the webshop. If you are in doubt, Alé recommends going up one size. It's not possible to exchange or return the kit, as it is a custom design. There are both men's and women's options.
Collections
You can choose between two different collections of jerseys and bib shorts – PR.R and Prime. PR.R is Alé’s top collection with the best materials and a tight-fitting fit. Prime is the perfect blend of comfort and performance with a slightly more relaxed fit.
In addition, you’ll find a loose-fitting jersey that’s perfect for MTB, a casual t-shirt, and several accessories.
Colors
The design is modern, Nordic and with a touch of retro. You can choose between the colors caramel and navy.
A nod to the vikings
The most special details are discrete: The word 'Hærvejen' written in rune letters at the back and on the side of the bib shorts. A nod to the vikings, the Danish cultural history and the historic route, we ride on.
We hope that the kit will become a nice part of your cycling wardrobe, and that you will wear it at L'Etape Denmark 2026.
